One Bait, Any Water, All. Day. Long.

Born in the Florida Panhandle, Jonah Lure Works set out to help people make the most of their time fishing. Our scent infused Nine Lives material was specially designed for fresh and salt water fish to provide a better action, fewer bait changes and less waste. Take one bait, fish fresh and salt water with the same bait all day long. Our current record is 52 fish on one bait.

JONAH LURE WORKS SWIM BAITS

Made from our extreme durability scent infused 9 Lives material perfected for both fresh and salt water.

The All New Jerk Beefy

The Jerk Beefy is crafted from our famous Nine Lives material and infused with our custom formulated DSS scent. Depending on the terminal tackle weight, it can be presented top water, suspending, slow or fast sinking and with quick, short twitches a "walk the dog" presentation can be achieved both top water and sinking. Rig it with wide gap hooks or barbed jig heads for both fresh and salt water
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Jig Heads

Specifically designed for the Jonah Lure Works Paddle Tail swim bait. Upgraded with extremely durable paint, welded bait keepers and 2x strong Mustad hooks.

Slow Pitch Refined and Perfected

Slow pitch jigging is almost an art form and we've taken the work out of it for you with the world's first soft body slow pitch jig. Designed for offshore use, the Soft prism Jig combines the technology of our soft baits with a specially designed slow pitch core. The Prism shape creates a true, natural flutter pattern with stalls and flutters on the decent to better mimic a wounded baitfish and provide more time in the strike zone. The Soft Prism makes slow pitch jigging easy and effective for any level of experience.

SLOW PITCH JIGS

The first ever soft body slow pitch jig.