One Bait, Any Water, All. Day. Long.

Jonah Lure Works was founded in the Florida Panhandle. Our Nine Lives™ scent-infused material is engineered to resist tears, bites and slashes better than any other material on the market. It holds up to repeated use, and performs equally well in freshwater and saltwater. All of our paddle tail swim baits and soft body jigs are made from our extremely durable scent infused NINE LIVES™ material. The action is perfect for both fresh and saltwater performance proven by our current record of 52 fish on one bait.

JONAH LURE WORKS SWIM BAITS

Made from our extreme durability scent infused NINE LIVES™ material the Jonah Lure Works paddle tail swim baits have been meticulously perfected for both fresh and salt water. Once you experience the action of a Jonah Lure Works paddle tail swim bait, you can't go back!

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5 inch Jerk Beefy jerk bait | Mahi – Jonah Lure Works Nine Lives Soft Plastic Jerk Bait

The All New Jerk Beefy

The Jerk Beefy is crafted from our famous NINE LIVES™ material and infused with our custom formulated DSS scent. Depending on the terminal tackle weight, this ultra durable jerk bait can be presented top water, suspending, slow or fast sinking and with quick, short twitches a "walk the dog" presentation can be achieved both top water and sinking. Rig it with wide gap hooks or barbed jig heads for both fresh and salt water
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Jig Heads

Specifically designed for the Jonah Lure Works Paddle Tail swim bait. Upgraded with extremely durable paint, welded bait keepers and 2x strong Mustad hooks.

Slow Pitch Refined and Perfected

Slow pitch jigging is almost an art form and we've taken the work out of it for you with the world's first soft body slow pitch jig. Designed for offshore use, the Soft prism Jig combines the technology of our soft baits with a specially designed slow pitch core. The Prism shape creates a true, natural flutter pattern with stalls and flutters on the decent to better mimic a wounded baitfish and provide more time in the strike zone. The Soft Prism makes slow pitch jigging easy and effective for any level of experience.

SLOW PITCH JIGS

The Jonah Lure Works slow pitch jigs are engineered for anglers who demand control, sensitivity, and realism beneath the surface. Built using our proprietary soft body prism design, each jig delivers a natural flutter and stall action that keeps it in the strike zone longer — perfect for snapper, grouper, amberjack, and reef species.

Whether you’re fishing deep wrecks or offshore ledges, our slow pitch jigs combine balance, durability, and lifelike motion that outperform traditional metal jigs.