1. Overview

Jonah Lure Works sells fishing products including soft baits, paddle tails, jerk baits, The Shimp, jig heads, slow pitch jigs, and related fishing gear. Because our website processes online orders, customer questions, shipping details, product reviews, bait drop notifications, and dealer or wholesale inquiries, we collect certain information needed to run the business and provide a better customer experience.

This Privacy Policy applies to information collected through JonahLureWorks.com, our Shopify storefront, email communications, customer service messages, marketing signups, product review tools, social media interactions, and other online services connected to Jonah Lure Works.

2. Information We Collect

The information we collect depends on how you interact with Jonah Lure Works.

Order + Checkout Information

• Name, billing address, shipping address, email address, phone number, and order details.
• Products purchased, quantities, color selections, bait sizes, order value, discounts, and transaction history.
• Shipping status, tracking information, delivery issues, returns, replacements, and customer service notes.

Payment Information

• Payment information is processed through Shopify and its payment providers.
• Jonah Lure Works does not intentionally store full credit card numbers on our own systems.
• We may see limited payment details such as payment method type, transaction status, fraud indicators, and confirmation information.

Account, Contact + Dealer Information

• Information you provide when contacting us about orders, bait questions, rigging, dealer opportunities, wholesale pricing, product availability, or warranty-type issues.
• Business name, resale information, store location, contact name, email, phone number, and other details submitted for dealer or retail inquiries.

Website + Device Information

• IP address, device type, browser type, operating system, referring pages, pages viewed, search terms, products viewed, cart activity, and approximate location based on technical data.
• Information collected by cookies, pixels, analytics tools, advertising tools, Shopify apps, or similar technologies.

Customer Content

• Reviews, star ratings, product photos, catch photos, fishing reports, rigging feedback, testimonials, social media tags, and messages sent to Jonah Lure Works.
• Information you include when submitting content, such as your name, handle, location, fish species, product used, and details about the catch.

3. How We Use Your Information

Jonah Lure Works uses collected information for legitimate business purposes, including:

• Processing, confirming, packing, and shipping customer orders.
• Sending order confirmations, shipping updates, delivery notices, refund notices, and customer service replies.
• Helping customers choose the right bait size, color, jig head, rigging method, or product for their fishing conditions.
• Managing product launches, bait drops, back-in-stock alerts, discounts, promotions, and limited-run inventory.
• Responding to dealer, wholesale, retail, guide, tournament, or partnership inquiries.
• Improving Jonah Lure Works products, packaging, website layout, product pages, descriptions, photos, and customer education.
• Analyzing site performance, product demand, abandoned carts, conversion rates, and customer interest.
• Preventing fraud, chargebacks, abuse, suspicious orders, unauthorized transactions, and security issues.
• Complying with legal, tax, accounting, shipping, regulatory, and recordkeeping obligations.

4. Shopify, Checkout + Payments

Jonah Lure Works operates its online store through Shopify. When you place an order, Shopify and related service providers may collect and process information needed to complete checkout, process payment, calculate tax, detect fraud, create shipping labels, send notifications, and maintain store operations.

5. Email, SMS + Bait Drops

If you sign up for the Jonah Lure Works list, request a back-in-stock alert, use a discount code, join a product launch list, or otherwise opt in to marketing, we may use your contact information to send:

• New bait drops and limited-batch product announcements.
• Back-in-stock notices for products such as paddle tails, jerk baits, The Shimp, jig heads, and slow pitch jigs.
• Sales, discount codes, promotions, holiday offers, and product bundles.
• Rigging tips, product education, color recommendations, and Jonah Lure Works updates.
• Dealer, wholesale, or retail information when you request it.

You can unsubscribe from marketing emails by using the unsubscribe link included in our emails. For SMS marketing, reply with the opt-out instructions provided in the message, such as “STOP,” where applicable.

Transactional messages, such as order confirmations, shipping updates, customer service replies, and refund notices, are not considered marketing and may still be sent when necessary.

6. Photos, Reviews + Catch Content

Jonah Lure Works may receive customer-submitted content including product reviews, catch photos, bait photos, videos, rigging feedback, testimonials, social media tags, and fishing reports.

When you submit, tag, message, or otherwise provide content to Jonah Lure Works, you understand that we may use that content for business purposes such as product pages, website sections, emails, advertisements, social media posts, packaging concepts, dealer materials, or promotional content, unless you clearly tell us otherwise.

• Do not submit photos or videos that include people who have not given you permission.
• Do not submit private fishing spots, boat registration details, addresses, or other sensitive details you do not want shared.
• If you want us to remove customer-submitted content that identifies you, contact us through the Jonah Lure Works contact page.

7. When Information Is Shared

Jonah Lure Works does not sell customer information in the ordinary sense of handing over a customer list for direct payment. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly, and certain analytics or advertising tools may fall under those definitions.

We may share information with trusted service providers and platforms that help us operate the business, including:

• Shopify and ecommerce platform providers.
• Payment processors and fraud prevention tools.
• Shipping carriers, fulfillment tools, label providers, and delivery services.
• Email, SMS, back-in-stock, and marketing platforms.
• Analytics, advertising, and website performance tools.
• Product review, customer feedback, and user-generated content tools.
• Professional advisors, accountants, legal advisors, insurers, or tax providers.
• Government, law enforcement, regulators, or courts when required by law.

We may also share information if needed to protect Jonah Lure Works, our customers, our website, our products, our rights, or the safety and security of others.

8. Cookies, Pixels + Tracking

JonahLureWorks.com may use cookies, pixels, tags, analytics tools, advertising tools, and similar technologies to keep the store working properly and understand how customers use the site.

These technologies may help us:

• Remember items in your cart.
• Keep checkout and account features working.
• Understand which products, collections, blog posts, or pages customers view.
• Measure the performance of Jonah Lure Works ads, emails, and promotions.
• Improve site speed, layout, navigation, product descriptions, and customer experience.
• Show more relevant ads or product reminders where permitted.

You can usually control cookies through your browser settings. Blocking cookies may affect cart, checkout, account, analytics, or personalization features.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of certain information, subject to legal and business recordkeeping limits.
• Opt out of certain marketing communications.
• Opt out of certain targeted advertising, sale, or sharing activities where required by law.
• Request a copy of certain information in a portable format.
• Appeal a privacy rights decision where applicable law gives you that right.

To make a privacy request, contact Jonah Lure Works through our contact page. We may need to verify your identity before completing the request. For example, we may ask you to confirm the email address connected to your order.

10. Data Retention

Jonah Lure Works keeps personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or allowed by law.

Retention periods may vary depending on the type of information:

• Order records may be kept for tax, accounting, customer service, warranty-type support, fraud prevention, and business recordkeeping.
• Marketing records may be kept until you unsubscribe or request deletion, subject to suppression lists needed to honor opt-outs.
• Customer service messages may be kept to resolve issues, identify repeat concerns, and improve support.
• Dealer or wholesale inquiries may be kept for ongoing business relationship management.
• Analytics information may be retained in aggregated or limited form to understand website performance.

11. Security Measures

Jonah Lure Works uses reasonable administrative, technical, and organizational measures designed to protect customer information. Our Shopify storefront, checkout systems, payment processors, and related providers also use their own security measures.

No website, checkout system, email system, or internet transmission is completely secure. Customers should use strong passwords where accounts are available, avoid sharing private order information publicly, and contact us if they believe their information has been misused.

12. Children’s Privacy

Jonah Lure Works products are intended for customers who can lawfully purchase fishing products online. Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If a parent or guardian believes a child has provided personal information to Jonah Lure Works, please contact us so we can review and take appropriate action.

13. State, U.S. + International Notices

Jonah Lure Works is based in the United States. If you access our website from outside the United States, your information may be processed in the United States or in other locations where our service providers operate.

Privacy rights and requirements vary by location. We will respond to privacy requests as required by applicable law. Customers in states or regions with specific privacy laws may have additional rights regarding access, deletion, correction, opt-out, appeal, or data portability.

14. Third-Party Links

JonahLureWorks.com may link to third-party websites or platforms such as social media pages, payment providers, review platforms, shipping carriers, or other external services. This Privacy Policy does not control those third-party websites or services.

Review the privacy policies of those third parties before submitting information to them.

15. Changes To This Policy

Jonah Lure Works may update this Privacy Policy from time to time to reflect changes in our website, products, apps, service providers, advertising tools, legal requirements, or business operations.

When we update the policy, we will revise the “Last Updated” date at the top of this page. Continued use of JonahLureWorks.com after changes are posted means the updated policy applies going forward.

16. Contact Jonah Lure Works

For privacy questions, order-related privacy requests, marketing opt-out issues, or customer information requests, contact Jonah Lure Works through our website contact page.

Please include enough information for us to identify the relevant order, email signup, review, dealer inquiry, or customer service message. Do not send full payment card numbers through email or contact forms.